Let's engage with your audience
Marketing plans
Marketing plans come in all shapes and sizes. A good marketing plan will act as a roadmap for your marketing activities, it will set out how you will get your products and services in front of your ideal customers. It will deliver the strategies needed to support your business objectives and the tactics that you will need to implement from across the marketing spectrum
Perhaps your current plan is out of date, perhaps you don't have the time or resources to put together a plan, let us help guide you through the options and deliver you a plan that works for your business.
Social Media Management
Managing your social media can eat into time that you should be spending on other areas of your business. "I’m too busy to manage my social media" – sound familiar? Not only can we manage your channels on your behalf but we can take them to the next level, responding to customer queries, engaging your audience as well as influencer outreach.
To maximise your results with social media it is important to recognise that it is more than just sending a volume of posts or tweets. By working with you, we can really understand your brand and your ideal customers and implement a meaningful social media presence to build an audience who wants to engage with you.
Campaign development
Campaigns differ from day to day marketing and they will focus on a specific objective. Campaigns can really add focus to your marketing efforts from the content you create, the strategy you use on social media through to your advertising needs.
We can work with you to design a campaign as well as offering services to deliver and track the success of a dedicated campaign.
Social Media Training
Want to make your social media work for you but don’t want to bring on a social media manager?
Whether you’d like one-to-one training or need a tailored package to train your team, we have training packages to suit. Just get in touch!
Starting out
It's daunting setting up your business, we get that! We've done it ourselves after all!
It's common that you won't have marketing or social media expertise at the beginning but you want to get seen, be found, be talked about. We can offer a service to support your growing needs in bite sized chunks. Whether it's helping you select the right social media channel for your business needs (and no, that doesn't mean you need to be on every channel) getting you up and running, a little 1-2-1 training or some positioning, messaging, or other strategic marketing, let us help you to put your best foot forward.
Social Media Audits
Is your social media working hard enough for you or could it perform better?
Sign up for our social media audit and we can review your current channels and advise what is working well for you and how you could make it work harder!
Want us to give you the low down on your competitors and what they are doing with social media – an audit can do this for you too!
Our Marketing and Social Media Toolkit
To succeed at social media, you need a well thought out plan and execution. It's not the volume of posts or tweets but the quality of the posts, aimed at the right user and sent at the right time. We use a variety of strategies and tactics to ensure that our customers' social media is working as hard as it can for them. Here are a few of the tools we use to do this
Set-up of new Social Media Platforms
Optimising Existing Social Media Platforms
Customer Profiling
Content Strategy
Influencer Outreach & Engagement
Customer Segmentation
Strategic Campaign Development
Multi-Platform Campaigns
Social Media Advertising
Monitoring & Reporting on Key Analytics
Keeping Current on Key Trends
Competition Set-Up and Management
User Personas
Scheduling & Engagement
Social Media Listening
What others have to say
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Andrea worked closely with Umbee over a period of time to fully understand our company and then design a social media strategy which enabled Umbee to fully implement its social media programme. Andrea's research of the markets Umbee works in enabled her to fully deliver on the requirements which she had gathered through a series of open discussions. Where Andrea excelled was that the strategy was delivered with key deliverable and actions along with very clear targets of each element of the strategy enabling Umbee to see where the real value of the strategy was going to be gained. Andrea’s skills, knowledge and hard work enable Andrea to set herself apart in her field. We would strongly recommend Andrea to any SMB looking to deliver a social media strategy in the B2B marketplace.
Jon Sellers, Umbee Group -
Andrea's clear, straightforward approach to Digital Marketing has markedly improved our engagement and follower levels. Andrea spent the time to properly understand our business and our various audiences meaning she delivered appropriate content time and time again. She is a real delight to work with and I wouldn't hesitate to recommend her.
P Neail, Head of Client Service at TurnbullRipley -
"I would highly recommend Andrea as a social media expert - she is professional, creative, talented and really lovely to work with. Any company would benefit from having her as part of the digital team"
N. Bochenska Marketing Manager -
Andrea is a first class social media and marketing expert! Her experience in the B2B world has been invaluable to our business. She thinks about the bigger picture, has great content ideas and can execute effective tactics to achieve results and ROI. Andrea is passionate, hard working and good fun too. I would recommend Andrea to help take your brand and business to the next level.
N Carranza, Director of Fintech WorldWide, hosts of Blockchain Week and Fintech Week -
"It is not easy to run a B2B social media campaign. We successfully overachieved on every single target set for both Twitter and LinkedIn."
SyncSkills -
We worked with Andrea on writing a complicated social strategy across multiple channels and multiple products. She understood what we are trying to do and produced a very practical document that we could use immediately as a roadmap for developing our social footprint. The document was produced very quickly and efficiently and we are looking forward to now putting it into practice.
M Steel, Chairman Internet of Business -
"Andrea was recommended to us and we couldn’t have chosen any better. She expertly fills the role of Social Media Manager for our marketing team and she played a vital role in shaping Bubbl’s content and social media strategy. Her expertise in running social media and her dedication to create highest quality work continuously provide truly remarkable results, visibly helping Bubbl to increase brand awareness and aid our growth levels"
Bubbl Ltd -
"Social media is all about conversations and Andrea is a great conversationalist! She has a natural gift to reach out for influencers and to rein them in."
Gaelle Watson